Rethinking data and digital
After more than 12 turbulent months since the start of the COVID-19 pandemic, digital wealth providers in Asia-Pacific have yet another challenge to look forward to: upgrading the digital experience. The urgency of this initiative comes not out of choice, but necessity.
Refinitiv recently surveyed over 500 investors in Asia-Pacific to understand how their trading activities, data needs and digital expectations are evolving. The study finds that investors in this region are more frustrated by their platform experiences and less loyal compared to their global counterparts.
This dissatisfaction is due to the fact that wealth firms have struggled to adapt their content and digital strategies to the unique investing behaviour in the Asia-Pacific region. The failure to impress has significant consequences for revenue generation with some clients even prepared to take their assets elsewhere due to the poor digital experience.
Fortunately, the study identifies several enhancements that Asia-Pacific investors state would improve the digital experience. These range from ease of use when navigating the platform, to advancing data capabilities, the provision of analysis and visualization tools.
Download the full Asia-Pacific report now to discover the top digital requirements investors in Asia-Pacific.